IT'S something players have known for years ? bridge is great for your brain.
And now they are hoping to spread the word to the non-bridge playing populace and raise funds for Alzheimer's research.
CEO of Prince of Wales Medical Research Institute, Professor Peter Schofield, said due to the decreasing impact of infectious diseases, our bodies are now outliving our brains.
"Research at the Prince of Wales Medical Research Institute has provided proof beyond doubt that keeping your mind active is the way to prevent the onset of Alzheimer's and dementia and a game such as bridge, which exercises specific areas of the brain, is an amazing weapon in this battle," he said.
The Prince of Wales Medical Research Institute along with the Australian Bridge Federation have come together to promote the concept of keeping an active mind.
The Bridge for Brains chal- lenge has received outstanding community support from bridge clubs throughout Australia, with Coffs Harbour joining the fundraiser.
"Neurodegenerative disease is now one of the major health problems in our society so it's never too early to start preventative measures," Professor Schofield said.
Alzheimer's and dementia are among the most feared diseases in society, robbing the victim of the ability to think, reason and remember.
These diseases affect 30 per cent of the population over the age of 75 and because the underlying mechanisms causing dementia are poorly understood, there are no disease-modifying treatments.
The Coffs Harbour Bridge Club will hold their Bridge for Brains Challenge on May 2, with all table fees donated to brain research.
For further information call 6652 6249.