Message is move north
MEGAN Dixon hopes to find the next wave of Coffs Harbour residents when she visits Sydney this weekend.
Ms Dixon, Coffs Harbour City Council's economic development manager, will lead a team to the Country Week exhibition to pitch the benefits of living and working here.
The delegation includes representatives of some of the city's leading businesses.
They will be at Rosehill Gardens racecourse tomorrow, Saturday and Sunday for the exhibition which is aimed at Sydney residents looking to escape the rat race and head for a sea change or a tree change.
"We are hoping to make a big impression on people considering living on the North Coast," Ms Dixon said.
"I would love to see some of our sponsors get a direct result out of the weekend and to convince people about the benefits of living in Coffs Harbour."
The Coffs Harbour delegation will be armed with a 60-page glossy booklet titled 'Coffs Harbour ? Leading the World', which showcases the city's assets and gives local businesses the opportunity to market themselves to a wide audience.
The council has printed 10,000 of the booklets and will take 3000 to Country Week, while the remainder will be distributed at other promotional events and used by sponsors to attract people and business.
The booklet, which was launched yesterday, is part of a strategy to build Coffs Harbour's economic foundations through greater private and public sector investment.