AN elderly man was attacked in broad daylight in the middle of the Coffs Harbour CBD yesterday.
According to police, the man, in his 80s was in Polacks City Centre Newsagency in the City Centre Mall buying a newspaper at approximately 11am when he saw a man riding past in the mall on his bicycle.
After confronting the man for riding his bike in the building, the man who was riding the bike rode off but then doubled back and allegedly assaulted the elderly man.
A police spokesman described the attack as 'disgraceful' and 'unprovoked'.
"This is not what police want to see in the middle of the Coffs Harbour CBD," the policeman said.
"What is the world coming to when an 80-year-old man wearing glasses gets belted?"
As a result of the attack, the victim sustained a cut on his face and his glasses were broken.
He appeared visibly shaken, and was taken to the Coffs Harbour Health Campus, and then later released.
The attack was witnessed by a large number of people, including a group of four youths, who offered various opinions on the incident.
"We saw the guy (on the bike) come round a minute or so after, towards the man. Then when we came back we saw the old guy with a cut on his eye," said bystander Thomas Frewen.
Police are believed to be looking for a man 30-40 years of age, of Sudanese appearance, who was wearing a distinct yellow hard hat and riding an old, pink ladies racing bike.