Know when enough is enough
COFFS COAST revellers will be reminded to drink safely in a new education campaign, soon to start in the region.
The Enough Is Enough campaign, launched yesterday by the Coffs Harbour Liquor Accord, comprises a series of hard-hitting television and radio commercials highlighting the effects of irresponsible drinking practices.
"The campaign promotes messages about a patron's responsibility with drinking," Sergeant Virginia Luskan of the Coffs/ Clarence Licensing Police said.
"The aim of the program is to encourage patrons to understand the consequences of drinking too much.
"In the ads, people of all ages, from all walks of life, talk about their experience and the consequences of drinking, to them."
According to the Coffs Harbour Liquor Accord chairman, Harry Barry, the message is simple.
"The problems cause by intoxication are well documented," Mr Barry said.
"From humiliation and embarrassment, right through to family problems and domestic violence, we know that too many drinks equal too many problems.
"Through the Enough Is Enough campaign, we hope to encourage patrons to act responsibly by knowing their limit when drinking in licensed premises."
Sergeant Luskan emphasised that the venues are well within their rights to ask an intoxicated patron to leave their premises.
"It's about people enjoying themselves, but listening to the advice of venue management," she said.
"What many people don't know is that it is an offence, which can result in fines of up to $550, for people not to leave licensed premises when they have been asked to do so."
Coffs Harbour City Council Councillor Rod McKelvey said they, and other councils along the coast, were very supportive of the initiative.
"It's about having an incidentfree Christmas period and people taking responsibility for their actions," he said.
"The good thing about being involved in the Liquor Accord is that all pubs and clubs in the region are involved in the responsible serving of alcohol."
The campaign will start on Monday, October 31 and will be supported by print advertisements and posters.