It?s the thought that counts ..
By BIANCA CLARE
LOVE it or hate it ? there is no escaping it.
On Tuesday, February 14, Cupid will pick up his arrow and shoot it straight through the hearts of young and old.
Across the country, loving affirmations and romantic gifts will be exchanged in the thousands, all in the name of Saint Valentine.
Choosing the right present for that special someone can be a daunting task, but if you follow these guidelines you might make it past first base.
If you have just met someone stick with something traditional but add an individual touch.
A bunch of their favourite flowers with a dinner invitation should go down a treat.
If you have hit the six month mark, some sexy underwear will spice up your love life.
Just make sure you get it in the right size.
If you're around the two-year mark, tickets to your favourite band will get you both out of the house.
Sweet talker David Gray is set to tour Australia in April.
If things are getting serious after five years, remember diamonds are a girl's best friend.
If the 'golden' wedding anniversary is just around the corner why not rekindle your relationship?
Australian Hearing is offering free screenings for seniors this month.
Self confessed romantic, Ashley Nicholls from Bellingen, said Valentine's Day need not cost a fortune.
"It is more the thought that counts," she said.
"It is also a good excuse to get friendly and tell someone you like how you feel about them."
Cheap Valentine's Day suggestions include packing a picnic with some nibbles and heading down to the beach to watch the sunset.
They say the way to a man's heart is through his stomach.
Get creative and bake some heartshaped cookies.
If you're single and can't find anyone to send a Valentine to, conduct a random act of kindness.
For example take some muffins to work and put one on every desks or leave them in the staff kitchen.