It?s a dog?s life
By BRAD GREENSHIELDS
AS far as promotional tools go, the one being used to promote local volleyball is an absolute ripper.
Instead of travelling down the cliched path of hot bodies (both male and female) playing at the beach expect soon to see 'Jube' on your television screens playing a few shots on a beach volleyball court.
The difference is that Jube is a border collie who can probably play a dig, set or spike better than most in this town and that's no lie.
Just set the ball in Jube's direction and you'll quickly see how good the six-year-old is when he jumps high in the air and plays it back to the players with his nose.
Most dogs have been taught to fetch a stick, chase a ball or simply to sit and roll over but on reflection Jube's owner Adam 'Bomber' Kay knows that his beloved sidekick had no choice but to have a crack at volleyball.
"I used to run the volleyball courts up at Broadbeach in Queensland for a couple of years," he said.
"When I had him as a pup he was basically coming to the beach with me everyday and I was just playing with him and he's just a smart dog and I think he was just in that environment the whole time.
"When you're spending eight hours a day down the beach, instead of having cows around to chase he's got a ball and it just developed from there."
The amazing volleyball playing border collie was an easy choice to be used for the upcoming ad campaign as Jube is almost synonymous with beach volleyball in this country.
"Pretty well everyone on the whole tour, the NSW tour, the national tour and especially the Queensland tour all know him because he comes on road trips with us," Kay said. "I sort of get in trouble if I don't bring him."
Jube is no stranger to being on the screen though as he's been in two movies before and this current ad campaign will be his fifth appearance on TV.
Kay is prouder than most people are about their canine companions and he loves the fact that the pair share a passion for beach volleyball and he's chuffed that Jube is being used to promote the upcoming Coffs Easter Cup at Jetty Beach.
"Why not use him?" Kay asked rhetorically. "For the sport, it's an incredible promotional tool and the Coffs Harbour City Council has already given him a permit to be on the beach for that tournament.
"When my playing partner Graeme Wilson and I are warming up for games, we're going to have him warming up with us, he's basically going to be a mascot for the event walking around," he said.