In the pink!
By ANN-MARIE BEATTIE
WHEN Sarah Murdoch first became involved in the fight against breast cancer, getting the 'pink' message out to the public was a tough battle.
Ten years on the signature colour of the National Breast Cancer Foundation (NBCF) is making an appearance on everything from chocolate to bottled water and even paper towels.
And now there is even a pink aircraft to add the growing list.
"Isn't it wonderful. Attitudes towards breast cancer have definitely changed over the years and it is no longer just talked about in whispers," Ms Murdoch, the patron of NBCF, said.
In fact the breast cancer message couldn't get much louder than QantasLink's hot pink Bombardier Q400 aircraft, unveiled at a special breakfast yesterday.
Marking the commencement of QantasLink's Diamond partnership with the NBCF, the aircraft will 'fly' the message to regional Australians of the importance of prevention and treatment of breast cancer. It will operate services across QantasLink's regional network and will also transport a number of NBCF ambassadors to attend Pink Link days around the country.
Coffs Harbour has been selected to host one of these Pink Link days, with the breast cancer awareness message flying into the city on November 23.
QantasLink will also donate $1 for every passenger travelling on its services in October to the NBCF.