The new North Coast AFL development officer Jeff Reed who will be involved in promoting the game at grass roots level building
The new North Coast AFL development officer Jeff Reed who will be involved in promoting the game at grass roots level building

Building from bottom up

By BRAD GREENSHIELDS

RATHER than the AFL concentrating on the tip of the iceberg, the code is trying to build it's base of player numbers in the area from the bottom up.

A key ingredient behind the game's push into the junior sport demographic is the appointment of a new Development Officer for the Coffs Harbour region.

Since late May the AFL funded position has been filled by Jeff Reed who has been busy teaching the basics of the game to school aged children in the area as well as taking a hands on role with the junior competition.

The AFL's Northern NSW Development Manager Chris McKinley has been working hard over a number of years to raise the profile of the code across Northern NSW and he believes that Reed can only help in the game's efforts to increase player and community participation, particularly at the junior levels.

"In all honesty Jeff's experience as both a player and a coach at different levels made him an exceptional candidate for the position," McKinley said.

"I'm sure that he will use that experience to have a positive effect on the local AFL community and become a tremendous asset to the AFL."

Reed has an extensive knowledge of AFL, starting himself as a junior at the age of five years in Tocumwal.

He has played with a number of clubs around NSW and is the current senior coach of the Coffs Harbour Swans.

"Jeff's role as the North Coast Development Officer will be to promote AFL through schools, the community and local AFL clubs," the Development Manager said.

"In addition he will be encouraging primary and secondary school students to learn a new experience."

n MELBOURNE (AAP): The AFL has backflipped on plans to reject the World Anti-Doping Agency (WADA) drug code,telling the federal government it will sign up with the code by November.

AFL chief executive officer Andrew Demetriou informed federal Minister for Sport Rod Kemp at a meeting in Melbourne that the league would be compliant with the international antidoping code by November 1.



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