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$600,000 boost for tourism

by KUE DAVIS

THE Coffs Coast is set to get a slice of a $600,000 recovery package for North Coast New South Wales Tourism, to help compensate losses during the heavy rain and floods during January.

Mid North Coast and Northern Rivers Regional Tourism organisations have successfully applied for disaster relief funds and received the joint recovery package, to be jointly funded by the Commonwealth and NSW governments.

Coffs Coast marketing manager, Rob Cleary, said Coffs Harbour will benefit from the package, with a significant amount of promotion for the Northern region of the Mid North Coast a part of the package.

"We will most definitely benefit from this package. It will definitely attract a lot of attention to the Northern region of the Mid North Coast, which we are a part of," Mr Cleary said.

Mid North Coast marketing manager, Belinda Novicky, said it was a great win for the region as a whole.

"This is a great win for tourism on the North Coast of NSW which suffered significant loss during the wet, high season last January," Ms Novicky said.

"It also clearly demonstrates a concerted effort to communicate the economic value of tourism does pay dividends.

"The recovery package will be running advertising for the Mid North Coast; from Tweed right through to Kempsey, mainly out to the south east of Queensland and regional NSW markets.

"It will also include development and PR opportunities for the region."

Surveys by regional tourism organisations among tourism operators revealed losses exceeding millions of dollars as a result of floods and heavy rain in January.

The regional tourism organisations will now work together to implement a recovery strategy through the recent establishment of a Project Steering/Management Committee and appointment of a project manager.

"This joint success also encourages us to work more closely on other strategic plans and projects into the future," Ms Novicky said.



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