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Targetting foreign tourist dollars for slice of $26m pie

COFFS Coast tourism operators are going to be targeting some of the $26 million pie that Australia receives from inbound tourism through a collaborative regional approach focusing on the international market.

This week representatives from local tourism-related businessers participated in a workshop on 'How to Be Export Ready' including an analysis of source markets to the region, winning countries, expanding distribution channels, cultural requirements, trends and how to work the inbound market.

"The domestic market has been relatively flat for over 10 years now", said Nicole Moore from Coffs Coast Marketing, a unit of Coffs Harbour City Council.

"Whilst it will continue to be our bread and butter, we also have an extensive array of product for the international market within the region that we can promote.

"Through the workshop we want to help maximise opportunities for local tourism suppliers to work with the inbound market, develop relationships with distributors and discuss pricing, structures and bundling.

A cross-section of operators attended the workshop with the potential to be fully commissionable and sold through tourism wholesale and inbound channels including, Running Wild Adventures, Coffs City Skydivers, Bonville Golf Resort, Adventure Tag Tours, Dolphin Marine Magic, Coffs Coast Camels, the Hoey Moey, Afterglow Cottages, Aanuka Beach Resort, Jetty Dive, National Parks and Wildlife Service, Northfarm and the Solitary Islands Aquarium.

The Coffs Coast Export Ready Workshop was run by Coffs Coast Marketing (for Coffs Harbour and Bellingen LGA's) and supported by Destination NSW.

Topics:  coffs coast, coffs coast marketing, coffs harbour city council, tourism operators


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