ARABELLA Rose is the latest addition to the Tyrrell's Wines portfolio - an elegant, petal pink sparkling that is perfect for summer celebrations.
In celebration of the launch of this new sparkling wine, Tyrrell's has partnered with leading romance novelist, Ally Blake, to create a fictional character of the same name, Arabella Rose.
Arabella is young, beautiful and romantic at heart, and her story will unfold on Facebook in the form of an online, interactive novel.
The novel is named 50 Days with Rose and will follow Arabella as she embarks on a 50-day adventure, covering Sydney, London, Paris, New York, Los Angeles and Melbourne.
Ally has published 22 books in more than 20 languages, with three million sales worldwide.
Arabella Rose is an elegant, petal pink sparkling rosé that is perfect for summer celebrations.
"Arabella is fun, fresh, charming and sophisticated, just like a bottle of Arabella Rose," Ally said.
"(She) will visit real places, and attend events in real time, giving a lovely touch of reality to this fantasy.
"Usually I have 50,000 words to play with, but 50 Days with Rose is told via a series of condensed posts that also allow readers to ask questions.
"It's been a fantastic challenge and I can't wait for everyone to meet her and follow the sensuous journey I've created."
Arabella's story is now live on Facebook at www.facebook.com/50dayswithrose.