SOME goodness for your gut: That's the aim.
Children across Australia are being encouraged to eat fresh fruit and vegetables in a bid to raise funds for cancer research through the national launch of the Gutsy Challenge.
Now in its third year, the Gutsy Challenge encourages children to eat more fruit and vegetables whilst raising money for gastro-intestinal (GI) cancer research.
"With 26 Australians dying every day and over 20,000 Australians diagnosed with GI Cancer each year, GI Cancer, which occurs in the oesophagus, stomach, liver, gall bladder, pancreas or bowel, is the most common form of cancer," Jacinta Walpole, marketing manager, GI Cancer Institute, said.
Children are challenged to seek sponsorship to eat two fruit and four vegetables a day for one week.
As they fundraise they can win prizes including movie tickets, digital cameras and Nintendo DSIs.
Gutsy Challenge ambassador Katrina Chambers from Channel 9's The Block believes that it is crucial for children to eat fruit and vegetables to assist with their growth, energy levels and overall well-being.
"What we teach our children at a young age can have a positive and lasting effect on their lives."
The Gutsy Challenge is run by The GI Cancer Institute, a registered charity established to improve health outcomes and quality of life for people with gastro-intestinal cancers through clinical trials research.
"By conducting research in Australia, cancer patients can access new treatment methods three to five years earlier than if the research was conducted overseas, so it is vital that we raise money to fund it," Katrina added.
To sign up visit gutsychallenge.com.