IF TWO bandits who held up Subway Woolgoolga last night were hoping to keep a low profile they picked the wrong place.
The robbers carried out the brazen act near dozens of witnesses enjoying Friday night drinks at the Seaview Tavern, which in turn sparked an avalanche of conversations through social media.
Facebook and Twitter has been swamped overnight by reports and chatter about the incident.
One local - who asked for confidentiality - said descriptions of the two Caucasian male thieves believed to both be aged in their late-30s had spread quickly.
"In a small town it doesn't take long to notice somebody who doesn't fit in, especially close to the local pub," he said.
"We tend to spot out-of-towners fairly quickly, so it's hoped somebody can see in which direction they went and pass it on to the authorities.
"It shouldn't be too hard as they were both wearing shirts with fairly distinctive logos that shouldn't be hard to spot."
The informant said the robbery took place around 8pm.
It was suggested one of the men may have been armed with a knife and a sum of cash was stolen.
"The news continues to spread through social media in a way I haven't seen before," the informant said.
"One of the worst parts is the staff seem to have been badly shaken up by a fairly frightening experience and that has got many of us locals fairly upset."