COFFS Harbour Mayor Denise Knight has described the newly-opened Park Avenue car park toilets as an "investment in the future".
Cr Knight performed a ceremonial "first flush" at the new facilities yesterday morning.
Water efficient and hygienic fixtures and fittings, and a brighter more accessible style have been put in place in keeping with the City Square precinct.
A focus on personal safety and ease of use from the car park, the CBD and Park Avenue was the aim of the new toilets.
"Council made a commitment to upgrade a number of key public amenities blocks to a much higher standard for both visitors and the residents of Coffs Harbour," Councillor Knight said.
"We are a major tourist and event destination. We offer fantastic natural and man-made attractions and events, which bring people here in their tens of thousands every year, so we want to make sure that every visitor leaves with the best impression of the city."
Council allocated $300,000 a year for five years for refurbishing or rebuilding public amenities in 2011.
As part of the Community Facilities Programme, funding is provided through a special rate variation introduced in 2006.
And while new toilets may not seem as exciting as other public works, Cr Knight said it was a vital piece of Coffs Harbour's image.
"This refurbishment programme is an important part of maintaining our reputation as a wonderful place to live and visit. It's an investment in our future - and, above all, it's now a very schmick place to spend a penny!"