LOCAL radio station 2CS has joined with Park Beach HomeBase businesses in a challenge to generate the same number of blood donations in a month as Coffs Harbour's postcode.
The Australian Red Cross Blood Bank challenge, which also involves Coffs Harbour City Council, initially aimed to achieve 2012 donations through until Easter, but after day one upped the ante to 2450.
"I was having a chat with the mayor Keith Rhoades about the challenge and we decided that if we got 800 donations per week through until Easter we'd easily achieve that and go close to the figure of 2450," 2CS FM afternoon radio host Vashti Broadbent said.
Rolling up the sleeve on Monday, Vashti was joined in the donor's chair by Coffs Harbour Christian Community College staff and students, local business owners and council employees.
Coffs Harbour Australian Red Cross Blood Bank community relations officer Carrie Skinner said traditionally Easter is a time were stocks are tested.
"This campaign comes at a great time. Leading up to Easter and the start of public holidays new donors are needed to help build the stocks so we would encourage any schools, businesses or community groups interested in taking part to call us on 13 14 95," Ms Skinner said.